Privacy Policy
Natural Wine, Explained!
This last decade has seen a big rise, or come back, in the interest of Natural Wines. More and more people are getting hooked by delicious tasting and awesome coloured wines, experiencing something they never had with conventional wines.
They have been called with various names: low-intervention wines, naked wines, raw wines, but they mostly go under the term of Natural Wines.
What are Natural Wines exactly?
Long story short, it is "just" fermented grape juice!
Why "Just"? Because in Conventional Wines a lot of stuff can be added, or taken away. While Natural Wines are, pretty much, just fermented grape juice.
There are not regulations, rules or certificate that say that a wine is natural.
Natural wine-making is driven by great passion for wine, love for the land and the nature, ethical approach to agriculture and to life in general.
Let's fully understand all the differences that makes a wine "natural".
vineyard
In the vineyard the grapes are grown naturally, whatever if organic, biodynamic or other. It doesn't mean that they need necessarily a certification, but they are growth without any use of pesticide or herbicide.
This is an essential step in a world where chemical farming is adversely affecting the environment, the climate and human health. An organic viticulture is necessary to get an healthy Natural Wine.
This approach normally creates a natural echosystem where other plants and trees live together with vines, helping each others against fungis, insects, etc.
Most of the works on the vine are made by hand, from pruning to picking, preventing stress on the vines, and also be able to have good care for each plant and grape.
cellar
Once the grapes are picked they need to ferment to became wine.
Having healthy grapes is the key to a good wine.
While most of the Conventional Wines use selected yeast to make the fermentation process, Natural Wines are made by spontaneous fermentation, by yeasts that are naturally found on the grape itself.
The fermentation process happens without temperature control.
After the fermentation and the ageing process the Natural Wine is bottled without any filtration, clarification nor stabilisation.
During the vinification process in the Conventional Wines, many things can be used from ph regolator, to enzymes, various acids etc. while none of this is used during the vinification of a Natural Wine.
The only thing that is allowed to be added in a Natural Wine is SO2, in very low quantity, although there are plenty of wine makers who work without addition of SO2.
With such a low intervention by humans Natural Wines are undeniably a great expression of terroir. All the wines present a unique profile, that embody the place they come from, and the vision of the winemaker.
Drinking Natural Wine means protecting small realities, small producers and their fruits and protecting the unicity they represent from aggressive industrial colonisation.
Often we heard people saying that: "Natural Wine taste different!", while the focus should be on "Why market wine taste all the same?".
We look for wines that are expressive rather than correct, we look for wines that taste alive!
Quick Recap:
- Organic or Biodynamic Farming
- Hand crafted
- Spontaneous Fermentation
- No Chemicals
- No FIltration
- No SO2 or very small amount
- Love
For more researches check out:
- Alice Feirling, Journalist and Author of several books about Natural Wine
- Isabelle Legeron, RAW Wine creator, Author of "Natural Wine: An Introduction to Organic and Biodynamic Wines Made Naturally"
- Natural Resistance, Documentary film about Natural Wine in Italy made by Jonathan Nossiter. Casting: Elena Pantaleoni (La Stoppa), Stefano Bellotti (Cascina degli Ulivi) Giovanna Tiezzi (Pacina) and more.
- Amber Revolution, book about Orange Wine by Simon J Wolf.
- Pipette, independent, printed magazine about natural wines.
- Raisins, app to find restaurants, retailers, winegrowers and fair about Natural Wine.
- Noble Rot: Wine bar, magazine, book and all the many things about wine.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from fytwine.com.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at:
Fyt Wine
Gigantesco & Febbraio GbR
Bredowstrasse17, 10551 Berlin, Germany.
