The winery bears the name of its founder, Giovan Battista Burlotto. Situated in an 18th-century building, it was established in 1850 in Verduno, a historic village renowned for Barolo production.
The year 1850, as documented in many preserved records, does not mark the start of their agricultural activities, but rather signifies when a family business, initially involved in diversified farming, decisively shifted its focus to viticulture, a less common practice then pursued by a small, visionary group.
GiBi Burlotto, later titled Commendatore, concentrated on local Langhe wines, using grapes from vineyards he already owned, such as Monvigliero in Verduno and Cannubi in Barolo. Recognition as a supplier to the Royal House of Savoy and numerous awards at fairs across the Atlantic confirmed the remarkable success of this endeavour, built on diligence, craftsmanship, respect, and the creation of wines appreciated worldwide.
Giovan Battista Burlotto’s historical significance extends beyond his contributions to the winery. His era was pivotal in shaping Barolo into a refined, complex, and enduring expression of terroir qualities he deeply believed in. His great wines planted a foundation of integrity, passion, and dedication to the land of Langa, which still bears fruit today.
After his passing, the winery was managed by his son, Francesco, and later by his grandson, Ignazio. Ignazio, a courageous and visionary leader, navigated the company through wartime challenges alone. He was the region’s only vintner to continue producing varietal Pelaverga, cultivating grapes himself and sourcing small quantities from local farmers. Pelaverga Verduno remains a shining example of his legacy, which was handed down in 1968 to his daughter Marina, at just seventeen.
Marina, along with her husband, Giuseppe Alessandria, and their children, Fabio and Cristina, represent the fourth and fifth generations leading the winery. Today, they continue to produce classic Alba Langhe wines, rooted in tradition, not by uncritically clinging to archaic methods, but by making courageous, inspired choices.
They believe that tradition does not impose a fixed method of always cultivating grapes and making wine but encourages the opposite.
It teaches them to celebrate the uniqueness of each vine and variety, influenced by terroir and season, and to craft wines through honest interpretation rather than dogma, ritual, or ego, harvest after harvest.
Their current approach follows a process rooted in reflection and comparison, with each wine emerging from the specific conditions of the vintage, the cru, and the grapes. Inside the cellar, as the wine transforms and matures in darkness, it reveals its character. They have never aimed for a “perfect wine” but work with a clear sense of direction.
Their guiding principles include manual vineyard work, sustainable viticulture, use of large barrels, delicate cellar techniques, patience, and trust in each wine's unique expressive journey.
Every decision is driven by values like classicism, balance, and precision, ensuring each vineyard's individuality is preserved without dulling its emotional depth. This approach honours those who came before, whose legacy lives on in each bottle, glass, and sip, embodying beauty and tradition.
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