Kategorie: DWNL - Alessandro Salvano
Drink Wines Not Labels is a project founded by Alessandro Salvano in 2019. The initiative aims to promote the enjoyment of wine without the influence of branding, encouraging consumers to appreciate the contents of the bottle rather than the name on the label.Before starting this project, Alessandro studied at the Oenological School of Alba and gained experience working at various prestigious wineries in Piedmont. He began sourcing grapes to bring his wine vision to life. These grapes were sourced in collaboration with his uncle, Giorgio Sobrero, a well-known producer from the Montelupo Albese area, which is close to the famous wine-producing town of Serralunga d'Alba. After a few years, Alessandro acquired his first vineyards, which had previously belonged to his grandfather and are located adjacent to his uncle’s.The varieties cultivated by Alessandro at Drink Wines Not Labels include traditional grapes from Lower Piedmont, such as Nebbiolo and Dolcetto, along with popular international varieties like Chardonnay and Pinot Noir. The grapes are grown using sustainable agricultural practices, and Alessandro follows a non-interventionist approach in the cellar. Fermentations are conducted with indigenous yeasts and whole clusters, without clarification or filtration, and with minimal sulphite usage. The focus of Drink Wines Not Labels is entirely on the enjoyment and liveliness of the wines, qualities that are fundamental to Alessandro.Cit.“In recent years, I have often wondered whether it still makes sense to define strict borders for these territories, and if the geographical lines drawn over 40 years ago truly determine the quality of a product in today's context."
