Drink Wines Not Labels is a small project — Alessandro works primarily with family land and his uncle's vineyards, totalling around 6 hectares in Montelupo Albese. The soils are blue-grey marl, compositionally close to the Helvetian and Tortonian layers found in Serralunga and Castiglione Falletto, sitting at moderate Langhe altitude with good southern and southeastern exposures. Nebbiolo is the anchor variety, joined by Dolcetto, Chardonnay, and Pinot Noir.

Farming is fully organic — no herbicides, no pesticides, everything hand-worked. In the cellar, Alessandro ferments with indigenous yeasts using whole clusters, avoids fining and filtration entirely, and keeps SO₂ additions to a minimum. The flagship Nebbiolo Outside follows extended ageing in line with traditional Barolo timelines, though it carries a Langhe DOC designation by necessity.

The remaining wines in the range — reds and whites across the varieties — are built for freshness and immediate precision rather than cellaring weight. The project is deliberately lean: no marketing architecture, no prestige positioning. Just vineyard, cellar, and the argument that the wine makes for itself.